TY  - BOOK
AU  - D'Vari,Marisa
TI  - Building buzz: how to reach and impress your target audience 
SN  - 1564147797 (pbk.)
U1  - 659.111 
PY  - 2005///
CY  - Franklin Lakes, NJ
PB  - Career Press
KW  - Advertising media planning
KW  - Advertising
KW  - Publicity
KW  - Public relations
N1  - Includes bibliographical references (p. 243-246) and index
ER  -