Segal-Horn, Susan.

Understanding global strategy / Susan Segal-Horn, David Faulkner. - Andover : South-Western/Cengage Learning, c2010. - xix, 504 p. : ill. ; 25 cm.

Includes bibliographical references and index.

1844801497 (pbk.) 9781844801497 (pbk.)


Strategic planning.

658.4012 / SEG 2010