Silva, Karen E. <br/><br/>
Hospitality & tourism / 
 Hospitality and tourism 
Karen E. Silva, Debra M. Howard 
 - New York :  McGraw-Hill / Glencoe,  c2006. 
 - xviii, 365 p. :  col. ill. ;  28 cm. 
 - Glencoe Marketing series .
<br/><br/>1. Defining hospitality & tourism - 2. Economics and the impact of tourism - 3. The restaurant business - 4. The hotel business - 5. The tourism business - 6. Destination marketing - 7. Sports, events, and entertainment - 8. The marketing environment - 9. Market information and research - 10. Designing products - 11. Pricing products - 12. Distribution - 13. Promoting hospitality & tourism - 14. Customer and employee relations - 15. Finding a job - 16. Careers in hospitality & tourism. 
<br/><br/><label>ISBN: </label>0078682967 (pbk.) 9780078682964 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / SIL