TY  - BOOK
AU  - Silva,Karen E.
AU  - Howard,Debra M.
TI  - Hospitality & tourism
SN  - 0078682967 (pbk.)
U1  - 647.940688 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill / Glencoe
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - 1. Defining hospitality & tourism - 2. Economics and the impact of tourism - 3. The restaurant business - 4. The hotel business - 5. The tourism business - 6. Destination marketing - 7. Sports, events, and entertainment - 8. The marketing environment - 9. Market information and research - 10. Designing products - 11. Pricing products - 12. Distribution - 13. Promoting hospitality & tourism - 14. Customer and employee relations - 15. Finding a job - 16. Careers in hospitality & tourism
ER  -