Bhatia, A. K. <br/><br/>
The business of tourism :  concepts and strategies / 
A. K. Bhatia. 
 - Malaysia :  Unipress Publishing,  2006 
 - xix, 435 p. ;  25 cm. 
<br/><br/>1. Tourism -A historical perspective - 2. Consumer behaviour and tourism demand - 3. Dimensions of tourism - 4. Measuring the demand for tourism - 5. The structure of tourism industry - 6. The tourism industry and public sector organisation - 7. Special interest tourism - 8. International cooperation in tourism - 9. Travel and accommodation - 10. Travel and transport - 11. Retail travel trade - 12. Travel legislation - 13. Business tourism - 14. Marketing and promoting for tourism - 15. Tourism planning and environment - Case studies. 
<br/><br/><label>ISBN: </label>9789833733767 (hbk.) 983373376X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism
<br/><br/><label>Dewey Class. No.: </label>338.4791  / BHA