TY  - BOOK
AU  - Bhatia,A.K.
TI  - The business of tourism: concepts and strategies 
SN  - 9789833733767 (hbk.)
U1  - 338.4791 
PY  - 2006///
CY  - Malaysia
PB  - Unipress Publishing
KW  - Tourism
N1  - 1. Tourism -A historical perspective - 2. Consumer behaviour and tourism demand - 3. Dimensions of tourism - 4. Measuring the demand for tourism - 5. The structure of tourism industry - 6. The tourism industry and public sector organisation - 7. Special interest tourism - 8. International cooperation in tourism - 9. Travel and accommodation - 10. Travel and transport - 11. Retail travel trade - 12. Travel legislation - 13. Business tourism - 14. Marketing and promoting for tourism - 15. Tourism planning and environment - Case studies
ER  -