Kazanjian, Kirk. <br/><br/>
Making dough :  the 12 secret ingredients of Krispy Kreme's sweet success / 
Kirk Kazanjian & Amy Joyner ; foreword by Dick Clark. 
 - Hoboken, N.J. :  John Wiley,  c2004. 
 - xviii, 222 p. ;  24 cm. 
<br/><br/> "Published simultaneously in Canada"--T.p. verso. 
<br/><br/>Includes bibliographical references (p. 209-216) and index. 
<br/><br/>Mix good taste with show business -- Be picky about your partners -- Make good use of your time and resources -- Expand and protect your brand -- Think big, but grow carefully -- Be a guerrilla marketer with a soft touch -- Maintain high standards -- Harness the power of technology -- Give back to the community -- Select, treat, and train your employees well -- Build on your success -- Keep them coming back. 
<br/><br/><label>ISBN: </label>0471432091 (cloth) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Krispy Kreme Doughnuts.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Baked products industry--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>338.76647525  / KAZ