Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong. 
 - 12th edition. International edition. 
 - xxxiv, 557, 98 pages :  illustrations ;  28 cm 
<br/><br/><label>ISBN: </label>9780136132370 (paperback) 0136132375 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT