Smith, Mari, 1966-

The new relationship marketing : how to build a large, loyal, profitable network using the social Web / Mari Smith. - Hoboken, N.J. : Wiley, c2011. - xxxiii, 238 p. : ill. ; 23 cm.

Includes bibliographical references and index.

9781118063064 (hbk.) 1118063066 (hbk.) 9781118134986 (ebk.) 9781118134993 (ebk.) 9781118135006 (ebk.)


Relationship marketing.
Customer relations.
Social networks.

658.872 / SMI 2011