TY  - BOOK
AU  - Smith,Mari
TI  - The new relationship marketing: how to build a large, loyal, profitable network using the social Web 
SN  - 9781118063064 (hbk.)
U1  - 658.872 
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Relationship marketing
KW  - Customer relations
KW  - Social networks
N1  - Includes bibliographical references and index
ER  -