TY  - BOOK
AU  - Nixon,Sean
TI  - Advertising cultures: gender, commerce, creativity 
SN  - 0761961984 (pbk.)
U1  - 659.1042 
PY  - 2003///
CY  - London ;Thousand Oaks, Calif.
PB  - SAGE
KW  - Advertising
KW  - Social aspects
N1  - Includes bibliographical references (p. 174-179) and index; Part 1: Advertising, cultural intermediaries and cultural analysis: 1. Advertising and commercial culture -- Part 2: Commerce and creativity: 2. 'Purveyors of creativity': Advertising agencies, commercial expertise and creative jobs - 3. Declasse and Parvenus? The social and educational make-up of creative jobs - 4. The cult of creativity: Advertising creativies and the pursuit of newness -- Part 3: Gender, creativity and creative jobs: 5. A homosocial world? Masculinity, creativity and creative jobs - 6. Between men: Masculinity and the dynamics of creative partnerships - 7. Pleasure at work: The gender ambivalences of work-based sociability
ER  -