TY  - BOOK
AU  - Lilien,Gary L.
AU  - Rangaswamy,Arvind
TI  - Marketing engineering: computer-assisted marketing analysis and planning 
SN  - 1412022525 (pbk.)
U1  - 658.8020285 
PY  - 2004///
CY  - Victoria, B.C.
PB  - Trafford
KW  - Marketing
KW  - Data processing
KW  - Decision making
KW  - Mathematical models
N1  - Includes bibliographical references (p. [481]-498) and indexes; CD-ROM (4 3/4 in.) : Marketing engineering www.mktgeng.com
ER  -