TY  - BOOK
AU  - McAllister,Matthew P.
TI  - The commercialization of American culture: new advertising, control, and democracy 
SN  - 0803953801 (pbk.)
U1  - 659.1042 
PY  - 1996///
CY  - Thousand Oaks
PB  - SAGE
KW  - Advertising
KW  - Social aspects
KW  - United States
KW  - Mass media
KW  - History
KW  - 20th century
N1  - Includes bibliographical references (p. 260-274) and index; 1. The changing nature of advertising and control - 2. Advertising's external and internal control: social implications - 3. Place-based advertising: control through location - 4. Controlling viewer behavior: creating the zapless ad - 5. Cross promotion: control through cooperation - 6. Sponsorship: control behind a philanthropic facade - 7. Commercials, control and the computer revolution - 8. Conclusion
ER  -