Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber. 
 - 5th edition 
 - xxxi, 1022 pages :  colour illustrations, 1 colour portait ;  27 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077114152 (paperback) 0077114159 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB