Cannon, Joseph P.  (Assistant professor of marketing) <br/><br/>
Basic marketing :  a global-managerial approach / 
P. Cannon,  William D. Perreault, Jr., E. Jerome Mc. 
 - 16th edition 
 - xxxvi, 790, [45] p. :  colour illustrations ;  28 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071101103 (paperback) 0071101101 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAN