TY  - BOOK
AU  - Cannon,Joseph P.
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 9780071101103 (paperback)
U1  - 658.8 
PY  - 2008///]
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -