Campbell, David, 1963-

Business strategy : an introduction / David Campbell, George Stonehouse, Bill Houston. - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 [reprinted 2006] - xxi, 478 p. : ill. ; 25cm.

Previous ed.: 1999.

Includes bibliographical references and index.

0750655690 (pbk.) 9780750655699 (pbk.)


Business planning.
Strategic planning.

658.4012 / CAM