Frank, Thomas (Thomas C.) <br/><br/>
The conquest of cool :  business culture, counterculture, and the rise of hip consumerism / 
Thomas Frank. 
 - Chicago :  University of Chicago Press,  c1997. 
 - xii, 287 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0226260127 (pbk.) 9780226260129 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--History--United States--20th century.<br/>Advertising--History--United States--20th century.<br/>Advertising and youth--History--United States--20th century.<br/>Consumer behavior--History--United States--20th century.<br/>Consumer behavior--History--United States--20th century.<br/>Subculture--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Social conditions--1960-1980.<br/>United States--Social conditions--1980-
<br/><br/><label>Dewey Class. No.: </label>381.30973  / FRA