Service is front stage : positioning services for value advantage /
by James Teboul.
- Hampshire [England] : Palgrave Macmillan : Insead Business Press, 2006.
- xi, 161 p. ill. 24 cm.
Includes bibliographical references and index.
0230006604 (pbk.) 9780230006607 (pbk.)
Customer services--Management Service industries--Management. Total quality management.