TY  - BOOK
AU  - Fog,Klaus
TI  - Storytelling: branding in practice 
SN  - 9783540883487 (hbk.)
U1  - 658.827 
PY  - 2010///
CY  - Berlin
PB  - Springer
KW  - Branding (Marketing)
KW  - Storytelling
N1  - Includes bibliographical references (244-246) and index
ER  -