Mastering technical sales the sales engineer's handbook / [electronic resource] :
John Care, Aron Bohlig.
- 2nd. ed.
- Boston, MA : Artech House, 2008.
- xviii, 340 p. : ill. ; 24 cm.
- Artech House technology management and professional development library .
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Selling--High technology. High technology industries--Marketing.