TY - BOOK AU - Hilliard,Robert L. TI - Writing for television, radio, and new media SN - 0495097519 (pbk. : ISE) U1 - 808.2 PY - 2008/// CY - Belmont, CA PB - Wadsworth KW - Broadcasting KW - Authorship KW - Mass media N1 - 1. The mass media - 2. Basic elements of production - 3. Format and style - 4. Commercials and announcements - 5. News and sports - 6. Features, documentaries, and reality programs - 7. Interview and talk programs - 8. Music, variety, and comedy - 9. Corporate, educational, and children's programs - 10. The play - 11. Professional opportunities ER -