The AirAsia story : how a young airline made it possible for everyone to fly and became a runaway success /
Sen Ze and Jayne Ng.
- Malaysia : Kanyin, c2007.
- ix, 159 p. : ill. ; 21 cm.
1. Dawn of the red airline - 2. LCCT - so near yet so far - 3. AirAsia versus MAS - round one - 4. AirAsia versus MAS - round two - 5. Hard route to Singapore - Part I - 6. Hard route to Singapore - Part II - 7. The power of branding - 8. Milestones - 9. The sky's the limit.