TY  - BOOK
AU  - Sen,Ze
AU  - Ng,Jayne
TI  - The AirAsia story: how a young airline made it possible for everyone to fly and became a runaway success 
SN  - 9833789108 (pbk.)
U1  - 387.709595 
PY  - 2007///
CY  - Malaysia
PB  - Kanyin
KW  - AirAsia
KW  - History
KW  - Airplanes, Company
KW  - Malaysia
N1  - 1. Dawn of the red airline - 2. LCCT - so near yet so far - 3. AirAsia versus MAS - round one - 4. AirAsia versus MAS - round two - 5. Hard route to Singapore - Part I - 6. Hard route to Singapore - Part II - 7. The power of branding - 8.  Milestones - 9. The sky's the limit
ER  -