Franchising dreams the lure of entrepreneurship in America / [electronic resource] :
Peter M. Birkeland.
- Chicago : University of Chicago Press, c2002.
- x, 186 p. ; 24 cm.
Includes bibliographical references and index.
Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Franchises (Retail trade)--Management.--United States New business enterprises--Management.--United States Franchises (Retail trade)--United States--Case studies.