@book{65459,
	author = {Ford, Kevin. and ebrary, Inc.},
	title = {Brands laid bare},
	publisher = {John Wiley,},
	year = {c2005.},
	address = {Chichester, West Sussex, England ; Hoboken, NJ :},
	note = {Includes index.},
	url = {https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10113934}
}