TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781259921261
U1  - 659.1 
PY  - 2017///]
CY  - New York, NY
PB  - Mcgraw-Hill Education
KW  - Advertising
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -