TY  - BOOK
AU  - Beverland,Michael
ED  - ebrary, Inc.
TI  - Building brand authenticity: 7 habits of iconic brands 
AV  - HF5415.1255 .B45 2009eb
PY  - 2009///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10356596
ER  -