Events as a strategic marketing tool / 
editor Leo Rask. 
 - 1st edition. 
 - viii, 264 pages :  illustrations ;  24 cm 
<br/><br/><label>ISBN: </label>9781681174235 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Marketing.<br/>Special events--Management.
<br/><br/><label>Dewey Class. No.: </label>394.20688  / EVE 2016