TY  - BOOK
AU  - Foxall,G.R.
TI  - Interpreting consumer choice: the behavioral perspective model 
T2  - Routledge interpretive marketing research
SN  - 9780415477604 (hbk : alk. paper)
U1  - 658.8342 
PY  - 2010///
CY  - New York, London
PB  - Routledge
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Consumers
KW  - Attitudes
N1  - Includes bibliographical references and index; Overview of the BPM -- The story so far -- Ways of wondering -- The meaning of consumer behavior -- A model of interpretation -- Interpreting consumer choice -- The nature of the interpretation
ER  -