Kingsnorth, Simon,

Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. - Second edition. - xvii, 364 pages : illustrations ; 24 cm

Revised edition of the author's Digital marketing strategy, [2016].

Includes bibliographical references and index.

9780749484224 9780749498085


Electronic commerce--Management.
Internet marketing.
Strategic planning.

658.872 / KIN 2019