Brennan, Bernie. Branded! : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. - Hoboken, N.J. : John Wiley, c2010. - xx, 264 p. : ill. ; 24 cm. - Wiley and SAS business series . - Wiley and SAS business series . Includes bibliographical references and index. ISBN: 9780470768679 (hbk.) 9780470931769 (ebk.) 9780470931738 (ebk.) 9780470931752 (ebk.) Subjects--Topical Terms: Internet marketing.Social media--Economic aspects.Branding (Marketing)Online social networks.Telemarketing. Dewey Class. No.: 658.872 / BRE 2010