TY  - BOOK
AU  - Brennan,Bernie
AU  - Schafer,Lori
TI  - Branded!: how retailers engage consumers with social media and mobility 
T2  - Wiley and SAS business series
SN  - 9780470768679 (hbk.)
U1  - 658.872 
PY  - 2010///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Branding (Marketing)
KW  - Online social networks
KW  - Telemarketing
N1  - Includes bibliographical references and index
ER  -