Lakhani, Dave,  1965- <br/><br/>
Subliminal persuasion :  influence & marketing secrets they don't want you to know / 
Dave Lakhani. 
 - Hoboken, N.J. :  John Wiley,  c2008. 
 - xxii, 202 p. ;  23 cm. +  1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction. 
<br/><br/><label>ISBN: </label>0470243368 (hbk.) 9780470243367 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Subliminal advertising.<br/>Subliminal projection.<br/>Marketing--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>658.80019  / LAK