TY  - BOOK
AU  - Lakhani,Dave
TI  - Subliminal persuasion: influence & marketing secrets they don't want you to know 
SN  - 0470243368 (hbk.)
U1  - 658.80019 
PY  - 2008///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Subliminal advertising
KW  - Subliminal projection
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index; Creating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction
ER  -