Kelley, Larry D.,  1955- <br/><br/>
Advertising media workbook and sourcebook  [electronic resource] / 
Larry D. Kelley, Donald W. Jugenheimer, and Kim Bartel Sheehan. 
 - 4th ed. 
 - New York :  Routledge,  2015. 
 - ix, 370 p. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781315713908 (e-book : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising media planning--Problems, exercises, etc.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.111  / K294