Berman, Margo,  1947- <br/><br/>
The blueprint for strategic advertising  how critical thinking builds successful campaigns /  [electronic resource] : 
Margo Berman. 
 - 1st ed. 
 - New York :  Routledge,  2017. 
 - xvi, 208 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781315618661 (e-book : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Critical thinking.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.111  / B516