TY  - BOOK
AU  - Berman,Margo
TI  - The blueprint for strategic advertising: how critical thinking builds successful campaigns 
SN  - 9781315618661 (e-book : PDF)
U1  - 659.111 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Critical thinking
KW  - Strategic planning
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; Also available in print format
UR  - https://ezproxy.taylors.edu.my/login?url=http://www.tandfebooks.com/isbn/9781315618661
ER  -