TY  - BOOK
AU  - Gulas,Charles S.
AU  - Weinberger,Marc G.
ED  - ebrary, Inc.
TI  - Humor in advertising: a comprehensive analysis 
AV  - HF5821 .G87 2006eb
U1  - 659.1/02/07 22
PY  - 2006///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe, Inc.
KW  - Wit and humor in advertising
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. 207-224) and indexes; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10178120
ER  -