Proctor, Tony.
Strategic marketing an introduction / [electronic resource] :
Tony Proctor.
- London ; New York : Routledge, 2000.
- xvii, 318 p. : ill.
Includes bibliographical references (p. [303]-312) and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.
Marketing--Decision making.
Marketing--Management.
Electronic books.
HF5415.135 / .P76 2000eb
658.8/02