TY  - BOOK
AU  - McPhail,Thomas L.
TI  - Global communication: theories, stakeholders, and trends 
SN  - 1405134275 (pbk.)
U1  - 302.2 
PY  - 2006///
CY  - Malden, MA
PB  - Blackwell Pub.
KW  - Communication, International
KW  - Communication
KW  - International cooperation
N1  - Includes bibliographical references (p. [333]-339) and index; 1. Global communication - 2. Development research traditions and global communication - 3. American multimedia giants - 4. Non-US stakeholders of global communications systems - 5. Global issues, music, and MTV - 6. CNN international: role, impact, and global competitors - 7. The roles of global news agencies - 8. Media in the Middle East and North Africa, by Ralph Berenger - 9. The role of global advertising - 10. The message: the role of international organizations - 11. The medium: global technologies and organizations - 12. The internet: the new frontier - 13. Summary and conclusions
ER  -