TY  - BOOK
AU  - Cornwell,T.Bettina
TI  - Sponsorship in marketing: effective communication through sports, arts and events 
SN  - 9780415739795 (hardback)
U1  - 659.285 
PY  - 2014///
CY  - London, New York, NY
PB  - Routledge, Taylor & Francis Group
KW  - Corporate sponsorship
KW  - Special events
KW  - Marketing
KW  - Sports sponsorship
KW  - Performing arts sponsorship
N1  - Includes bibliographical references and index
ER  -