Get rich with Twitter harness the power of the Twitterverse and reach more customers than ever before / [electronic resource] :
Dennis L. Prince.
- 1st ed.
- New York, N.Y. : McGraw-Hill, c2010.
- vi, 245 p. : ill.
Includes bibliographical references and index.
Welcome to the world of microblogging -- Planning for Twitter in your business -- Joining Twitter and getting started -- Building your best tweet -- Sending messages -- Searching and following -- Keeping the tweet on key -- Hashing out hashtags -- Networking with Twitter -- Keeping tabs on the Twitterverse -- Twenty-five business uses for Twitter -- Applying elements of viral marketing -- A closer look at the need for engagement -- Gaining advantage from Twitter advertising -- Ten microblogging mistakes to avoid -- Other microblogging boosters -- Zappos (www.twitter.com/zappos) -- Berry chill yogurt couture (http://twitter.com/yogijones) -- Nakedpizza (http://twitter.com/nakedpizza) -- Comcast cares (http://twitter.com/comcastcares) -- Red cross (http://twitter.com/redcross) -- Blue cotton t-shirts (http://twitter.com/bluecottontweet) -- Geni (http://twitter.com/geni) -- Ty's toy box (http://twitter.com/tystoybox).
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Twitter.
Internet marketing. Business communication. Online social networks.