TY - BOOK AU - Prince,Dennis L. ED - ebrary, Inc. TI - Get rich with Twitter: harness the power of the Twitterverse and reach more customers than ever before AV - HF5415.1265 .P75 2010eb U1 - 658.8/72 22 PY - 2010/// CY - New York, N.Y. PB - McGraw-Hill KW - Twitter KW - Internet marketing KW - Business communication KW - Online social networks KW - Electronic books KW - local N1 - Includes bibliographical references and index; Welcome to the world of microblogging -- Planning for Twitter in your business -- Joining Twitter and getting started -- Building your best tweet -- Sending messages -- Searching and following -- Keeping the tweet on key -- Hashing out hashtags -- Networking with Twitter -- Keeping tabs on the Twitterverse -- Twenty-five business uses for Twitter -- Applying elements of viral marketing -- A closer look at the need for engagement -- Gaining advantage from Twitter advertising -- Ten microblogging mistakes to avoid -- Other microblogging boosters -- Zappos (www.twitter.com/zappos) -- Berry chill yogurt couture (http://twitter.com/yogijones) -- Nakedpizza (http://twitter.com/nakedpizza) -- Comcast cares (http://twitter.com/comcastcares) -- Red cross (http://twitter.com/redcross) -- Blue cotton t-shirts (http://twitter.com/bluecottontweet) -- Geni (http://twitter.com/geni) -- Ty's toy box (http://twitter.com/tystoybox); Electronic reproduction; Palo Alto, Calif.; ebrary; 2010; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - https://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10389895 ER -