TY  - BOOK
AU  - Sugarman,Joseph
TI  - The Adweek copywriting handbook: the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters 
SN  - 9780470051245 (pbk.)
U1  - 659.132 
PY  - 2007///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising copy
KW  - Handbooks, manuals, etc
N1  - "An Adweek book"--Cover; Includes bibliographical references (p. 325-326) and index
ER  -