TY  - BOOK
AU  - Landa,Robin
TI  - Advertising by design: generating and designing creative ideas across media 
SN  - 9781118971055
U1  - 659.1 
PY  - 2016///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Advertising
KW  - Creative ability in business
KW  - Advertising campaigns
KW  - Commercial art
N1  - Includes bibliographical references (pages 229-231) and index
ER  -