Online multimedia advertising : techniques and technologies /
[edited by] Xian-Sheng Hua, Tao Mei, Alan Hanjalic.
- Hershey, PA : Information Science Reference, c2011.
- xvi, 334 p. : ill. ; 29 cm.
Includes bibliographical references and index.
9781609601898 (hbk.) 1609601890 (hbk.)
Internet advertising. Internet marketing. Multimedia systems.