Jaffe, Joseph,  1970- <br/><br/>
Join the conversation  how to engage marketing-weary consumers with the power of community, dialogue, and partnership /  [electronic resource] : 
Joseph Jaffe. 
 - Hoboken, N.J. :  John Wiley,  c2007. 
 - xix, 300 p. :  ill. ;  24 cm. 
<br/><br/> "Published simultaneously in Canada." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Business communication.<br/>Relationship marketing.<br/>Marketing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .J34 2007eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/343