TY  - BOOK
AU  - Mooi,Erik
AU  - Sarstedt,Marko
TI  - A concise guide to market research: the pocess, data, and methods using IBM SPSS statistics 
SN  - 9783642125409 (hbk.)
U1  - 658.83 
PY  - 2011///
CY  - Berlin, Heidelberg
PB  - Springer
KW  - Marketing research
KW  - Economics
KW  - Statistics
KW  - Marketing
KW  - Industrial management
N1  - Includes bibliographical references and index
ER  -