TY  - BOOK
AU  - Healy,Genevieve
TI  - Strategic marketing analysis
SN  - 9780170136068 (pbk.)
U1  - 658.8 
PY  - 2008///
CY  - Australia
PB  - Thomson
KW  - Marketing
KW  - Management
KW  - Textbooks
N1  - Includes bibliographical references and index; 1. The strategic planning process - 2. SWOT (or TOWS) analysis - 3. Portfolio models - 4. The strategic planning gap and growth strategies - 5. Five forces (industry structure) model - 6. Competitive generic strategies - 7. Value through brand equity and value adding - 8. Competitive market positions and related strategies - 9. Strategic alliances and networks - 10. Marketing program evaluation - Appendix 1: Integrating case study: the ABC cheese factory - Appendix 2: Additional case studies - Appenidx 3: Sample marketing plans - Appendix 4: Competitive cost efficiencies - Index
ER  -